Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry


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Why, I wondered, would she want this photograph that looked nothing like her, that made her look like a generic Beautiful Bride—soft and sweet, so different from her everyday tough appearance and attitude? Recently married myself, I knew that if I had ordered a photograph of that size from my wedding. An unknown error has occurred.

Framing the Bride: Globalizing Beauty and Romance in Taiwan's Bridal Industry

Please click the button below to reload the page. If the problem persists, please try again in a little while. No cover image. Read preview. Synopsis "Do not be misled by the title of this book. It is a study of Taiwan's bridal industry but it is also a fine ethnography of marriage in contemporary urban Taipei. With great subtlety, Bonnie Adrian shows us how much marriage in Taiwan has changed and how many of the old ways it has retained.

She does so with wit and humor. Excerpt Taiwanese bridal photography captured my curiosity on the first glance. Read preview Overview. We use cookies to deliver a better user experience and to show you ads based on your interests. By using our website, you agree to the use of cookies as described in our Privacy Policy. Additionally, the police do not intervene, nor does anyone else. People think the woman deserves the abuse she receives and watch as she is stripped naked and punched and kicked.

This video is not the only instance of abuse that many mistresses receive at the hands of scorned wives. Do the wives inflict the same abuse on their husbands who are cheating or is it only on the mistresses? Could locate this information through anonymous surveys or asking women in China. How many men are actually loyal to their wives and how many cheat? Ask men and their wives through anonymous polls as well.

Adrian, Bonnie. This definition hold true in both Asian countries and the United States. However, this word is often applied in different contexts. Caption: Dominance carries negative connotations when put in the context of a relationship. Confucianism stresses the importance of family Yu. In China, marriage was primarily viewed as a business transaction—not a gesture of affection. Parents today are still very involved in the engagement and approval of potential spouses for their children.

Parents have the power to veto a relationship if they so choose. In this way, the parents assert dominance over their children. There also exist a power struggle between in-laws as they negotiate money, exchange expensive goods, and agree on dates for the betrothal and the marriage ceremony. These negotiations provide a platform for one family to assert their dominance over the other. Adrian writes:. Caption: As seen in the video, these negotiations also provide a platform for wealthy families to show off their money and high status in society.

The tense relationship between mother-in-law and bride can be traced back to Confucian ideology in impearl China. This Confucian ideology favored the patriarchal family system. It is assumed that there will be a power struggle between the mother and bride.

Nowhere is this power struggle more apparent than with the betrothal ceremony. The daughter-in-law would aim to stop her from getting the ring past her middle knuckle by bending her finger. It is believed that the mother-in-law will dominate the daughter-in-law for the rest of the marriage if she fails to stop the ring Adrian [3]. While there is a palpable power struggle between mother-in-law and bride, there is an even stronger power clash between bride and groom.

The ring betrothal ceremony has changed over the past 50 years. Whoever can get the ring past the knuckle will determine who has control in the marriage Adrian [3]. It is very common for Taiwanese businessmen who work in China to have mistress in China Adrian [3]. It is more common for women to forgive men of infidelity than the other way around. This culture explains why it is curtail for the bride to assert her dominance early in the marriage. These traditions all predict who will prevail in the power struggles to come in the relationship. The first question could be answered by conducting a sample survey of the population in Taiwan.

It would be important for the survey to have an equal number of male and female respondents. Answering this question could support or refute the validity of the power struggle between man and wife in Taiwan. The second question could be answered by conducting interviews with Asian couples.

This study would require a more anthological approach as the interviewer would need effective communicative skills to understand this tradition. Answering this question would help anthropologist understand how the dynamic surrounding engagements have changed over the past 10 years since Adrain published her book.

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Los Angeles: University of California Press, New York: Zed Books, American Bridal salons are what influenced the Taiwanese culture in the first place. Bridal salons can be dated back to the early 20thcentury. This style and tradition would soon become a worldwide phenomenon. This western style is what the Taiwanese aspire to be, but they put a little of their own tradition into the mix. The American industry has become nothing short of a high-income economic revelation. If the industry was making that much in America, it would be interesting to find out how much bridal salons affect the Taiwanese economy.

In one bridal store in Ohio named Ivy Bridal, their promise is to make the experience as stress free as possible. At IVY Bridal studio, we want you to have fun! Western bridal shops are trying to make it a very fun and stress free environment. The term bridal salon in America means something very different in than in Taiwan. For American women, a bridal salon is a place where a bride brings friends and some family members and picks out a wedding dress.

This differs from Taiwan because in Taiwan, the groom goes with the bride and it is more about the couple taking pictures rather than just about the bride. Unlike shops in Taiwan, American bridal shops want the bride to have a very relaxed experience. After that, they are paired with a consultant who takes care of the customer for the remainder of the appointment. These appointments take at most up to 5 hours and are nothing compared to the minimum hour experience that Taiwanese brides endure.

Since Taiwanese bridal salons are hard to get pictures of not to to mention videos, the video above is a video of an American bridal salon. It takes the viewer through the process of picking out a wedding gown, which is the main event at a bridal salon in America. In this video the bride has her family members with her as well as her bridal consultant who helps her in her decision making. Adrian means this phenomenon of a bridal salon and the wedding preparations that are involved all stem from the west.


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This extravagant series of events is something the Tawainese developed after they took notice of what the west was doing. There is a reason however, that the Taiwanese bridal shop experience is so different than the American experience. Bridal salons in Taiwan maintain a competitive core while portraying an outer beauty to their customers. They want to be the best and offer the best deals.

These so called deals are what many bridal salons offer as packages. Unlike America, Taiwan offers more than the perfect gown and a nice day with your family. Bridal salons want to be the best and in doing so, each year they have to change ideas and designs. They want to stay fresh and up to date, while also pleasing the incoming brides. Salons have also been known to copy other salons ideas just to try and draw more brides in. Salons try very hard to please the brides by pampering them, but this can be hard to do when someone is trying to run a business.

This can be hard to do when the salon is just trying to beat out other competitors.

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This may be the case in America as well, but the American industry seems to be a little more relaxed when it comes to dealing with the consumer. In America, many salons only expect the bride to be the main consumer, but in Taiwan it is just a big a deal if not more so to the parents than it is to the bride. The salon and package a bride chooses says a lot about them and about their status.

A bigger package and a more expensive bridal salon says the family is wealthy and will impress society. A Taiwanese wedding photo shot. What one bridal shop looks like from the outside in Taiwan. Like bridal salon and photography in Taiwan, the wedding planning in general seems to be westernized. It is also a traditional experience.

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Bridal salons fit into the wedding planning as a pre-wedding tradition. Altogether, bridal salons are a major part of the wedding planning process. How much does the wedding industry affect the economy in Taiwan? One way to look at this is to see how much revenue bridal salons and the wedding industry bring into the country each year. In Taiwan, bridal salons and wedding photography take up a lot of time and effort for the bridal party and everyone involved.


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  • In the United States, this is not so much the case. What if anything, is comparable to this in the United States?

    kinun-mobile.com/wp-content/2019-12-23/buto-best-smartphone-track.php A good way to analyze this question is to look at the wedding process in general.

    Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry
    Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry
    Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry
    Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry
    Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry Framing the Bride: Globalizing Beauty and Romance in Taiwans Bridal Industry

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